Michael Gerber of Origination asked us to write this down: “What do I want?”
For about a week I walked around saying different things to myself and it finally came to me.
I want to make whatever I come across better, whether it’s by creation, design or spreading environmental awareness.
I started thinking about how that is reflected in my company, SNDI.
Before when visitors came to my site there was a splash page and I had you select a link to go inside, but unless you dug deeper, visited my profile page or company page, you didn’t see me, the site was all about design and the portfolio.
I realized that what separates me from other design firms is ME! It’s my visions and conceptuality. What I come up with to brand a client or their product, is what makes me unique. It’s also what helps me retain clients year after year, they trust me, respect my expertise and know that whatever I create is solely for them, to help them shine.
So, I have started revising my site by branding the new phrase geared toward clients, “Branding YOU Better!” I removed the splash page and put my photo and a quick animation of a few client projects showing the branding I created for them. This is more direct and immediately separates me from other design studios. Next, my plan is get new headshots, create more graphics that show the continuity and style from print to web for many of my clients, and to add photos and video of my clients with their testimonials and perhaps new shots of them surrounded by the materials I created for them.
I also learned that when you have a design and logo that you’re using, you must make sure that you’re using it throughout your social media as well. I had been using my logos of course but forgot about the backgrounds. So I took that splash page and dropped it into Twitter (@sndinc), and did the same for our Frog Blog, you’ll see that the background on Twitter (@greeninnature) is now the same as Frogs Are Green. All banner ads I create are also using the same appropriate graphics.
This all helps to support my brand and creates trust for clients who know me and for new clients who have just discovered me.