Graphic Design For Environmental and Social Change

Posted on November 18, 2009 by itees

I just received an email where the ONE.org (organization) asked the members to send in their ideas for a new t-shirt. They received over 500 designs, and the expert (?) judges selected 3 finalists, followed by more than 58,000 people voting for their favorite. The winning t-shirt was designed by Valerie Strecker of Slidell, Louisiana. Okay, my first question is, is Valerie a graphic designer? I just googled her and I cannot find anything about her. I’m not saying there’s anything wrong with her design, I’m just wondering if she’s done other things and I as a designer, would like to see them. If anyone can enlighten me, I’m awaiting the comments.

What is interesting to me is a quote by Chalya Shagaya (ex fashion model turned fashion stylist and holds a degree in Justice and another in Computer Information Systems; her company is Stickman Concepts), which cuts right to the heart of the original message I was was trying to convey when I first launched this site in 2006… which was to wear clothing that says something about yourself or helps spread a message, not just a brand or designer’s name. Chalya said,“What we wear says a lot about who we are…the right design has the power to go even further, and spark a global conversation. It starts with, ‘I love your shirt, what does it mean?’ and ends with greater awareness of the role we can all play in ending poverty and disease in some of the most vulnerable place on earth.”

Now, I must say that I’m very upset about this new arena for graphic designers. We are being watered down by a population growth in the industry and at the same time so many companies are outsourcing and driving the value of what we do down. Throw into the mix the new websites popping up where they’ve asked designers to enter contests for FREE, and compete against each other for a small winning fee. This is as shameful as the industry can get. We must start a campaign to close down this practice.

As a designer who has been working for almost 30 years, I know we deserve more respect and I’m horrified with new designers entering the profession each year and what they must think. If the only way for them to win assignments is to compete against their friends and the industry throughout the world for FREE, it’s a sad situation for the design industry.

Being One in a Quarter of a Million Graphic Designers

Posted on November 16, 2009 by itees

I just read an article on GreenerDesign.com and they were writing about being second or third place in a contest and how that can still make you a winner. In the design profession it’s widely known that we enter contests, so we can be rewarded by our peers, because clients rarely compliment, most pick apart or send revisions. They rarely start a response by saying, “wow what a creative idea you’ve come up with”, it’s usually more like, “I’ve rewritten the copy”, or “I’ve decided I want to go in another direction.” To be fair to the clients, they do occasionally compliment.

Meanwhile, one fact that was starring me in the face while reading, and I was so proud of my profession… There are over a quarter of a million graphic designers in the U.S. alone! Now, having been in this profession since the early 80s, I sure have been designing a long time, so I’m wondering why this profession has grown so large? Knowing that the competition will be so tough for each and every graphic designer that graduates, why do they think they will succeed?

One reason must be because every designer has their own style and creativity and will always bring their own spin to a project. Could it also be that being a graphic designer has finally become a profession that deserves respect?

In reading further into the article one thing that also had an impact on me was learning the amount of books, brochures, direct mail pieces, invitations, business cards and more, that are being printed and the impact that has on our environment.

From the website, GreenerDesign:

“These designers have a significant — though often unrecognized — impact on ecological and human health. They have a hand in the creation of 65 billion pieces of unsolicited direct mail every year, not to mention magazines and books, product packaging, and other printed matter. When it comes to greenhouse gas emissions, the pulp and paper industry is the fourth largest emitter in North America.”

I’m going to continue with my own efforts in trying to make sure that each new piece designed will be printed in an eco-friendly way, if my clients will agree to it and hopefully they will. I may only be one in a quarter of a million designers (in the U.S.), but even one can make a difference. Imagine if more designers around the world cared to make a difference.

Vélib Bicycle System in Paris France

Posted on November 1, 2009 by itees

What could better than a bicycle system that works and makes our lives easier to manage? The Vélib Bicycle Rental System put into place in Paris, France is helping tourists and everyday travelers get from one part of the city to another. However, these expensive to produce bicycles made in Hungary are being stolen, showing up in Eastern Europe and northern Africa, as well as being vandalized. Reading about this in the NY Times, the bicycles are expensive to produce because of the locking system and sturdy construction. They have opened repair shops around the city and must repair 1,500 bicycles a day. In addition, 80% of the initial 20, 600 bicycles installed, have already been stolen.

Still, they are planning to produce more bicycles, and will invest in advertising, so they can reach adolescents and vandals and perhaps change what’s happening.

From the NY Times article:

…”We miscalculated the damage and theft,” said Albert Asserat, director of strategy, research and marketing at JCDecaux…“We made the bike stronger, ran ad campaigns against vandalism and tried to better inform people on the Web,” Mr. Asséraf said. But “the real solution is just individual respect…”

Hoboken, Jersey City, New York City and other metropolitan areas, should install this type of system, which would be an improvement and eco-friendly. When I bike down to Hoboken I have trouble finding a place to park my bicycle and I think having a system like this installed would reduce overcrowded bicycle parking. Imagine if this system was installed in New York City? Less taxis, buses, cars, and train rides.

If we had this, more people would ride from uptown to downtown, crosstown, getting much needed exercise and it would help “green” our cities. Why wait for a taxi, bus or train to get to the other side of town, when you can just take a bike and lock it back up at your destination.