Earth Day 2010, Time To Reconnect With Nature

I have always tried to show, by design or blogging, that people need to reuse, recycle, plant, not tear down, and just plain care more about this place Earth, we all call home. I love the outdoors, gardens, beaches, forests, and have plants, nice green living things in every room, and every Spring into Summer, I have a small outdoor space which is full of flowers. In warmer weather, I ride my bicycle, so I can see and photograph the beautiful gardens around New York and New Jersey. When I travel, I see what I can of the landscape and enjoy it.

However, I’m really beginning to worry about the state of our planet (more than usual). This Winter has been quite frigid, and the snow in some parts of the world, has been at record proportions. The weather in general has been from one extreme to another, and if anyone still doesn’t believe we have global warming, just look around.

People generally live selfishly and don’t think “green,” so I think with Earth Day coming on April 22, and it being the 40th anniversary, it’s a great opportunity to spread the message, that every single person needs to reconnect and realize they are part of nature and do more to help save the planet.

Yesterday, I went to see Avatar, like millions of others, and I was blown away by the story, and the 3D effects. It was so visually stunning and 3d glasses enhanced the natural beauty and made you feel like you were really there. It made me feel so good and I wished everyone felt about our planet, the way the “Na’vi” people felt about Pandora.

I have been thinking about ways to help spread the message of Earth Day and will be designing posters and t-shirts for both i-Tees and the FROGS ARE GREEN sites. Look for more of them in the next week or two. I’m also looking for anyone who’d like to collaborate with me, by donating an illustration or photograph, for this purpose.

Let’s all do our part and show we care and want to save this planet. To learn more about Earth Day, visit this website: Earth Day Network.

Below is my first poster design idea collaborating with photographer, John Crittenden. This poster is 24″ w x 18″ h and we’re offering it at $12.00, along with FREE Shipping.

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Poster design © 2010 Susan Newman Design Inc.
Photograph by John Crittenden.


Graphic Design For Environmental and Social Change

I just received an email where the ONE.org (organization) asked the members to send in their ideas for a new t-shirt. They received over 500 designs, and the expert (?) judges selected 3 finalists, followed by more than 58,000 people voting for their favorite. The winning t-shirt was designed by Valerie Strecker of Slidell, Louisiana. Okay, my first question is, is Valerie a graphic designer? I just googled her and I cannot find anything about her. I’m not saying there’s anything wrong with her design, I’m just wondering if she’s done other things and I as a designer, would like to see them. If anyone can enlighten me, I’m awaiting the comments.

What is interesting to me is a quote by Chalya Shagaya (ex fashion model turned fashion stylist and holds a degree in Justice and another in Computer Information Systems; her company is Stickman Concepts), which cuts right to the heart of the original message I was was trying to convey when I first launched this site in 2006… which was to wear clothing that says something about yourself or helps spread a message, not just a brand or designer’s name. Chalya said,“What we wear says a lot about who we are…the right design has the power to go even further, and spark a global conversation. It starts with, ‘I love your shirt, what does it mean?’ and ends with greater awareness of the role we can all play in ending poverty and disease in some of the most vulnerable place on earth.”

Now, I must say that I’m very upset about this new arena for graphic designers. We are being watered down by a population growth in the industry and at the same time so many companies are outsourcing and driving the value of what we do down. Throw into the mix the new websites popping up where they’ve asked designers to enter contests for FREE, and compete against each other for a small winning fee. This is as shameful as the industry can get. We must start a campaign to close down this practice.

As a designer who has been working for almost 30 years, I know we deserve more respect and I’m horrified with new designers entering the profession each year and what they must think. If the only way for them to win assignments is to compete against their friends and the industry throughout the world for FREE, it’s a sad situation for the design industry.


Riding my bicycle on the Greenway in NYC

Yesterday was a bright, clear day, the air was cool and just perfect for a long bicycle ride. The Greenway runs all along the Hudson River, from Battery Park to the George Washington Bridge. I took my camera along because there are a few gardens that I love to circle a few times, and I sometimes stop and admire the beauty.

One of those gardens is in Battery Park and somewhat hidden if you didn’t know about it. It even has a lily pond, but I didn’t see any Frogs. There are gardens all along the Greenway, one near Chelsea, and another of my favorites further uptown, at Riverside Park (91st Street Garden & Crabapple Grove).

Here’s a sample photograph from Riverside Park, to see the complete gallery, click here.

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As I was riding, I was taking it all in, the sounds of crickets, birds, and the river water against the rocks, the butterflies here and there, sail boats out on the water, the Circle Line, people out in kayaks, and the beauty of the surroundings. I’ll never understand why someone would choose to ride and wear earphones, talk on a cell phone or even text. Aside from the dangers of not wearing a helmet and not paying attention to the others on the road, they’re just missing it all.