i-tees

On Friday, March 12, I attended a lecture with another designer. Organized by the AIGA, “Design Thinking & Sustainability w/ Chris Hacker from Johnson & Johnson” took place at the Tishman Auditorium in NYC.

Aside from the problems with their powerpoint presentation, which got quite a few chuckles from the “designer” audience, it was a presentation about the possibilities we as designers can achieve if we make the effort. It’s important to lead our clients toward “green” packaging and printing even if they think it’s going to cost more, because it’s the right thing to do. Sometimes, depending on the item and the quantity, it may not cost more, so why not give it try.

Chris Hacker, who has been Johnson & Johnson’s Chief Design Officer for the past five years has overseen the application of sustainable design thinking and practices. In addition to building a 120-person think tank, where environmentally-conscious decisions are part of the process, he, along with the the rest of his team are implementing ideas with all sorts of products.

By simply changing the overall design so the product can be reused, eliminating part of the packaging which isn’t needed, or changing the printing techniques and inks, we can reduce the amount of paper or plastic being used and when you multiply that times the amount of products sold, that’s a lot of trees saved, and less waste.

We have the power as designers to reshape the way consumers see products, and can sometimes make a change that is environmentally sound and yet consumers don’t even notice. Most consumers are into being “green” and if they realize a product has changed to help the environment, like less packaging, or they can recycle it, they’re more likely to buy it and feel good about it.

From the Johnson & Johnson website about “Protecting the Environment”

“We set high standards for our operating companies in the area of environmental responsibility — striving for performance that does not merely comply with regulations but reduces our environmental impacts. We have a responsibility to take care of our planet and preserve its beauty, resources and strength for future generations.”

You can be sure with every project I work on, I’m committed to producing or printing it the “greenest” way and will work hard to convince my clients to do the same.

I remember many years ago it was heard in every supermarket and gourmet store, “paper or plastic?” But over time this doesn’t come up anymore, stores have made their choice.

Last week while shopping in Hoboken’s branch of Garden of Eden, a gourmet food market, and selecting some items from the salad bar, I was struck by the plastic containers and how wasteful this can be. Like most I don’t want to mix my soggy cole slaw with my cous cous, which means I must use a second container… and what if I want some fruit as well, that would make a third container. Now of course once I get this food home, I can recycle these containers if I choose to, but most people won’t. They also only have plastic shopping bags, not paper.

A few days ago I was in Whole Foods and once again at the salad bar, but this time I noticed lightweight cardboard containers with a glossy coating (for leakage). They are reusable and biodegradable. That along with the fact that they only have paper shopping bags has made Whole Foods a winner.

As Earth Day (4oth Anniversary) approaches on April 22, I thought I’d remind everyone to be aware of how much plastic or paper they’re using and to try not to be so wasteful. I know that I’m going to use less and if the foods mix a bit in the container, who cares?

Many stores have designed reusable shopping bags but the problem with many of these bags are that when you’re out shopping, you remember you left it back home. This is not going to help if you cannot remember to have it with you. I found an adorable “eco-friendly” green nylon bag that folds up into a little case and it’s no bigger than a tissue package. I carry it with me in my pocket book, so it’s ready whenever I need it. I bought it at the American Folk Art Museum and I know that Save The Frogs has one also. At Frogs Are Green (my green company with Mary Jo Rhodes) we’re currently discussing one like this.

World Wildlife Fund’s “Earth Hour” is coming on March 27th, at 8:30 pm, local time. What a wonderful idea that’s so simple. We’re always thinking about what we as individuals can do to make a difference, and this is something we can do without leaving the house! Join the movement, set your clock and help spread the word.

Mission from Earth Hour:

“On Earth Hour hundreds of millions of people, organizations, corporations and governments around the world will come together to make a bold statement about their concern for climate change by doing something quite simple—turning off their lights for one hour. In the U.S. where we are already feeling the impacts of climate change, Earth Hour sends a clear message that Americans care about this issue and want to turn the lights out on dirty air, dangerous dependency on foreign oil and costly climate change impacts, and make the switch to cleaner air, a strong economic future and a more secure nation.

Participation is easy. By flipping off your lights on March 27th at 8:30 p.m. local time you will be making the switch to a cleaner, more secure nation and prosperous America. View the toolkits, to find out what else you can do to get involved including leading the Earth Hour movement in your community.”

Earth Hour has captured the world’s imagination for the past three years, and in 2009 nearly one billion people turned out their lights from 4,100 cities in 87 countries on seven continents.

Check out this wonderful Video:

I was just catching up on the Hoboken Reporter and noticed an article, so I just had to help publicize. A brother-sister duo, Katie Welles and Hart Welles, have organized an arts & music festival to be held on Friday, February 5, 2010, 7-11 pm at Grace Van Vorst Church on Erie Street.

The festival will include music, art and other activities to bring awareness to “green” issues and organizations. The proceeds from the festival will go partially to the Friends of Liberty State Park, to plant more trees in the park, and to American Forests, a Washington D.C. based non-profit organization for tree preservation.

Students from different schools are participating, McNair, St. Peter’s Prep, and the Jersey City Public School Visual and Performing Arts program.

Various people and local businesses are sponsoring the event, such as Hudson County Executive, Tom DeGise and Rev, Nick Lannon. I have just written to them both to see if Frogs Are Green can be a sponsor also.

For more information about the event, click here.

This afternoon the weather warmed up a bit to the upper 40s and so it was time to get out there and start walking. I love to walk around town, down to Hoboken, along the waterfront, and back up the hill. My route today was a big circle starting from “The Heights” of Jersey City, down the elevator at 9th Street, up to 14th street and across to walk along the water and down to First Street, across to Paterson Plank Rd. and back up.

Paterson Plank Rd. is a route that is mostly used by cars and buses rushing up and down, but there is a walkway and occasionally you see bicycle riders, runners and folks just walking along, more in warmer weather.

What I’d like to know is, who’s job is it to clean this walkway, because the amount of trash I saw on my walk today, was insane. Besides the leaves that had fallen, there was glass, crushed plastic bottles, newspapers, cans, empty chip bags… you name it, I saw it.

I assume this area is considered Jersey City, but have they cut back? Is there no clean-up detail to work this area anymore? Also, you wouldn’t believe what I saw just thrown over the little wall you walk along that is above the Light Rail train tracks. All kinds of assorted trash including a shopping cart from a supermarket.

I imagine people just drop things as they walk along, or perhaps people throw things out of the car windows as they zoom up? All I know is, if they don’t address the garbage there soon, there won’t be any space left to walk.

Click on the above map picture to go to Google Maps and see the area I'm talking about