Photo Expo and Picturehouse NY 2009

Posted on October 23, 2009 by itees

“The camera doesn’t take the photo, you do. Use your eye and your heart…” This is what I heard from one of the instructors at the Photo Expo at the Javits Center, yesterday. This event every October is quite overwhelming. As you walk in and see the multiple aisles, most are drawn to either their favorite vendor, to try out new cameras & amazing lenses, to see all sorts of new techniques and equipment, or to the print companies who are showing the quality of their printers. It’s also a gallery, since the best way to show how great the printers and papers are, is to display work. They’re showing famous celebrities or amazing scenics from around the world, taken by well respected photographers. There are also instructors giving free technique lessons in Photoshop for those interested at various company areas.

photo-expo-javits

photo-expo-nikon-cameras

One thing that I noticed this year was that Hewlett Packard was distributing a small pamphlet “Green IT for Dummies” (not for sale) created by Wiley. They also handed out a sell sheet featuring recycling information for large format banners, and had on display an example of what happens to ink cartridges when we recycle them, the process of how they are broken down, and eventually can be made back into cartridges again. To read more about what HP is doing, visit: http://www.hp.com/recycle

I then walked over to the company area for Epson printers and since I use these, always like to see what’s new as far as paper and equipment. I asked one of the employees about what Epson was doing to recycle catrtridges, paper, equipment and whether they are creating any recycled paper. He informed me that they didn’t have any literature about it, and that I should remember that their paper is part plastic, but to look at their site about their commitment to the future, which I did. Here’s what I found on the Epson corporate site:

Environmental Vision 2050:

Epson is aiming to reduce CO2 emissions by 90% across the lifecycle of all products and services by the year 2050. At the same time, as a member of the ecosystem Epson will continue to work towards restoring and protecting biodiversity*2 together with local communities.

Epson has set the following four key conditions in order to work towards achieving Environmental Vision 2050:

1.Reduction of CO2 emissions by 90% across the entire product life cycle.

2.Inclusion of all products in the resource reuse and recycling loop*3.

3.Reduction of direct CO2 emissions by 90%, and elimination of global warming gas emissions other than CO2.

4.Restoration and preservation of biodiversity as a member of the ecosystem, together with local communities.

“…Epson is aiming to reduce CO2 emissions by 90% across the lifecycle of all products and services by the year 2050. At the same time, as a member of the ecosystem Epson will continue to work towards restoring and protecting biodiversity together with local communities.

Epson has set the following four key conditions in order to work towards achieving Environmental Vision 2050:
1.Reduction of CO2 emissions by 90% across the entire product life cycle.
2.Inclusion of all products in the resource reuse and recycling loop.
3.Reduction of direct CO2 emissions by 90%, and elimination of global warming gas emissions other than CO2.
4.Restoration and preservation of biodiversity as a member of the ecosystem, together with local communities.

________________________________________

Picturehouse NY

Last week I attended Picturehouse NY, and this is always a favorite event of mine. All the photo stock agencies in one place and they are all so friendly and welcoming. Maybe it’s because we all do business through the internet and sometimes it’s nice to meet the people we work with, in person. It’s also nice to meet stock agencies that are just starting out and see what they’re offering. In some cases, I met the actual photographers in their booths. One of the agencies, Bridgeman, Art, Culture, History, had huge blow-ups of famous paintings with small cut-outs, and took our photograph with our face in place of the actual face, that was so funny and then they slipped the printed picture into a mousepad which I’m now using.

If you’ve never been to either of these FREE events, I highly recommend marking your calendar for next year. For anyone reading this today, Photo Expo at the Javits Center is still on, go now!

What does Green Design mean?

Posted on October 16, 2009 by itees

In the last few weeks, I’ve been thinking a lot about what being a “green” designer means. Of course I have been environmentally friendly for many years, but how does this tie in to being a designer?

A few weeks ago I received an email from Graphic Design USA, asking me if I’d like to be one of the featured designers in their October “Green” issue. I was thrilled and humbled of course, and realized it would surely send people to the cause I’ve been working very hard on, since May. My writing partner, Mary Jo Rhodes and I have been blogging about the Frog extinction crisis at (FrogsAreGreen.com), and our posts range from backyard habitats and deforestation to chemicals polluting the water.

GD USA had sent along a few questions for me to answer, and this opened a whole can of worms as Mary Jo and I discussed what the answers might be.

The main question that started this was, “What does being a “green” designer mean to you?

There are so many ways I can answer this question. Are we talking about whether I’m working on an assignment or company that projects “green” ideas, for example, the Frog blog or this blog.

Am I working on an event campaign where I might be designing invitations, envelopes, brochures, and postcards and will make sure it’s printed on eco-friendly, recycled paper, using soy or vegetable inks.

Or lastly, are we talking about what I do in my own studio to be eco-friendly, such as using a Brita water filter, recycling paper, posting information on my desktop, rather than printing it out, and so on?

I suppose it means all of it.

So I ask you, what does being a “green” designer mean to you?

(If you want to see what 12 designers/agencies answered, pick up the October issue of GD USA which should be out this month.)

Sugar Paper, a sweet idea for tree lovers

Posted on October 9, 2009 by itees

In reading about alternatives to paper made from trees, I’ve come across paper made from sugar fibrous residue which remains after sugarcane or sorghum stalks are crushed to extract their juice, known as Bagasse pulp. It is currently used as a renewable resource in the manufacture of pulp and paper products and building materials.

Sugar paper is susceptible to humidity for paper, and heat for cups and utensils (heat can cause them to stick together).

From Wikipedia:

“Around 5%-10% of paper production worldwide is produced from agricultural crops, valuing agricultural paper production at between $5 billion and $10 billion. The most notable of these agricultural crops are wheat straw and bagasse. Paper production is the second largest revenue stream from bagasse after electricity cogeneration; higher than ethanol. Using agriculatural crops rather than wood has the advantage of reducing deforestation. Bagasse has the added advantage in that it requires fewer greenhouse gases to collect, compared to harvesting of wood chips, as the fibre has already been transported to the factory for extracting the sugar. Due to the ease with which bagasse can be chemically pulped, bagasse requires less bleaching chemicals than wood pulp to achieve a bright, white sheet of paper. The fibers vary in length depending on the country and cane variety but are typically about 1.3mm to 1.7 mm long. Bagasse fibers are well suited for tissue, corrugating medium, newsprint, and writing paper.

Bagasse pulp and paper mills tend to be smaller than wood based mills although many world-scale factories exist, notably TNPL (Tamil Nadu, India) Century Pulp and Paper (India) and Ledesma Paper (Argentina).

From the site, WorldCentric.org:
(http://worldcentric.org/sustainability/manufacturing/bagasse)

From this site: Propal, S.A.(www.propal.com.co) If you need the text of this site translated into English, google has a great translation tool. (google translator)

Paper made from sugar cane fiber is listed internationally as “Friends of Nature” as its raw material, sugar cane bagasse, a byproduct of the sugar industry, rolling over short periods of time. Through the process of developing this fiber paper reduces solid waste and produces a fine paper, biodegradable and recyclable. For the quality of the papers and the environmental benefits obtained, the sugarcane fiber alternative source is the increased demand in the world.

PROPAL corporate policy involves the preservation of the environment, meeting at its plants 1 and 2 with the control parameters set by the Ministry of Environment, the Regional Autonomous Corporations and other relevant administrative bodies, making good use and reuse of natural resources.

“Paper made from sugar cane fiber is listed internationally as “Friends of Nature” as its raw material, sugar cane bagasse, a byproduct of the sugar industry, rolling over short periods of time. Through the process of developing this fiber paper reduces solid waste and produces a fine paper, biodegradable and recyclable. For the quality of the papers and the environmental benefits obtained, the sugarcane fiber alternative source is the increased demand in the world.”

Sample product using Bagasse: