Tue 2 Feb 2010
Advertising Spots During the TV News
Posted by admin under Branding and Advertising, Celebrities, Haiti Earthquake
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In the last few weeks, I’ve been glued to both the internet and the TV (more than usual) for the latest on the world’s efforts to rescue the Haitian people in their time of need.

Photo from iStockPhoto.com
More than ever, I can’t help but notice the ridiculous ads that come up during the commercial breaks. I totally understand that if it weren’t for these advertisers, CNN or other news channels wouldn’t be on the air, or be able to pay the reporter’s and crew’s salaries and expenses when they travel to places like Haiti and we’ve got to have them, otherwise how would we stay informed. See the reality of it all.
I wonder sometimes what these advertisers are thinking? When I see advertising for luxury cars, luxury vacations, and the pharmaceutical products, most of which we don’t need, how can they put these ads up during times of crisis and think we’ll be interested in what they’re selling?
I must say that when I see an ad where a sports celebrity or company has created a new and timely ad, one where they are saying they will be donating to help the cause, I’m much more likely to respect that company and perhaps buy their product in the future.
Thanks for inventing the mute button. That helps.
