About Susan

Susan Newman photographed by Tanzie Johnson“Be the change you want to see in the world.” ~Mahatma Gandhi


Susan Newman is a graduate of the School of Visual Arts in New York City. In her early career, she worked as an art director/graphic designer for various book publishing companies in New York City including Penguin and Macmillan. She has designed hundreds of book covers in most genres and her work is represented in the permanent collection of the Library of Congress in Washington, D.C.

In 1994, Susan established her own company, Susan Newman Design, Inc. Branding YOU Better!, her new motto, is about how logic, structure, continuity and style make a client look good. If you build it RIGHT, they will come! In her blog, brandingyoubetter.com she has been featuring others in her “brand interview” series to show how strong brand design can build a successful and memorable company.

Her clients range from new startups and small businesses to large corporations and span the United States and abroad. Her work has encompassed brand identity, packaging, signage and corporate design, social media strategy and design, advertising & promotion, web design and development, and theatrical/environmental poster design.

Susan has received numerous national and international awards from organizations and publications in both graphic and website design over the years. She has been featured and interviewed on design and social media, been a participant in panel discussions, in print and on the radio.

In May 2009, as co-founder, she established Frogs Are Green LLC, an organization raising awareness of the frog extinction crisis and to spread the message that healthy frogs mean a healthy planet for all.

In June 2011, she launched Visual Broadcasting™ – One-on-One creative sessions with individuals to build their new brand, web presence, marketing and social media guidelines and platform.

In October 2011, she launched Broadcast Louder™ – Turn Up the Volume on Your Creative Brand! – Classes online for creatives who are exceptional at their craft but sadly not business savvy. I want eliminate “Starving Artists” for the vocabulary! You can study in the classes offered Spring and Fall, and/or become an Affiliate and participate in the mission.